Whether dealing with a slow period is an annual occurrence as it is often the case for a seasonal business, or if it may be due to other circumstances outside of your control, a slow day does not have to be an unproductive day.
As the famous former football star Uncle Rico once said: You might as well do something while you are doing nothing.
To avoid the added stress that may come by dealing with a reduced work load, take the extra time as an opportunity to improve your business with a few of the following ideas:
If you have a brick and mortar location that people visit, giving them a good first impression as they approach and enter is very important but something that we can easily let slide while things are busy.
- Fresh coat of paint
- Declutter front windows
- Clean & decorate for the season
- Repair any cracks or other safety hazards
Get a complete and accurate grasp on what you currently have in stock and what you may need more of to avoid any issues when things get busy again. While at it, give your storage areas a thorough cleaning.
An area we often do not think enough about until it may be too late is preventive security measures. Take this extra time to:
- Make sure all exterior and interior lighting works
- Install strong locks on all doors and windows
- Research options for security cameras
Have you been running the same slow and inefficient accounting software for too long? Worried about how unprotected your digital assets are? This is a perfect time to look into upgrades that could save you in the future.
This is especially true for seasonal businesses who get busy during a certain part of the year. During the off season is when planning of the new seasonal sales, events and other promotions is done. When things get busy again you likely may not have the time. What you do in the winter can have a direct impact on the bottom line during the summer.
EXPAND WEB PRESENCE
For some business owners this is the last thing they want to spend their time doing, but after exhausting everything else on this list and still find yourself with extra time there is no more excuse.
- Create or expand your business social media channels
- Update website content/scan for issues
- Link exchange with others in your network/industry
- Start email marketing
Most people will appreciate the personal touch of hearing from your business that they recently hired or made a purchase from. A contractor can check in to see if their customer is experiencing any issues with some recent work and a salesman can check in to see if their customer had any follow-up questions about their recent purchase.
Showing your customers you appreciate their business is important any time of year, but is easier to prioritize when there is extra time to do so.
Please do not hesitate to contact us with any questions you may have about this or any other topic related to your insurance.
Please contact us with any questions you may have about this or any other topic related to your insurance.